SParms Announces Landmark Partnership with Australian Cricket Icons Mitchell Starc and Alyssa Healy to Launch SParms Cricket – an endeavour to end melanoma
Gold Coast, 30th August 2023 – SParms, a leading Australian sun protection company, is thrilled to announce a groundbreaking partnership with renowned Australian cricketers, Mitchell Starc and Alyssa Healy, as they unveil their latest venture, SParms Cricket. This collaboration, a culmination of 12 months of meticulous planning and dedication, marks a pivotal moment in the realm of sport and sun protection.
SParms Cricket, a brainchild of SParms' Director Mimi Lee and Alyssa Healy, has set out to revolutionize the way athletes approach sun safety on the field. The official launch event that took place on 28th August 2023, not only celebrated this innovative partnership but also emphasized the importance of sun protection in the sporting world.
As part of the unveiling of SParms Cricket, Mitchell Starc and Alyssa Healy made an impactful announcement about the Flex Your SParms sponsorship program. In a courageous move to combat childhood melanoma, the duo is committed to providing a pair of sun protection sleeves to a team out of 100 school and club teams across the country.
Alyssa Healy showed her passion for the program, stating “We’re really excited to launch [the program] tonight and 100 amazing teams around the country are going to get the opportunity to try the sleeves and show everyone just how amazing they are…” “It’s about what we can do for the next generation of cricketers… about leaving a lasting legacy in the sport that can help make cricket safer for everyone. I can attest to the impact when at 33 years of age, I’m getting my skin checked regularly and friends and family are getting melanomas cut out, it’s not something you want to be doing.”
Mimi Lee, Director of SParms, expressed her excitement about the partnership, stating, "Teaming up with two of Australia's most celebrated cricket stars has been a dream come true. Mitchell Starc and Alyssa Healy's commitment to their sport and their fans aligns seamlessly with SParms' dedication to quality and innovation. With SParms Cricket, we are merging performance with protection, ensuring that athletes can focus on their game without compromising on their health."
SParms, now a household name in golf, has taken the world by storm, and has “changed the golfer’s wardrobe globally” according to Australian LPGA legend, Karrie Webb. With Australian PGA and LPGA partnerships under their belt, this Gold Coast company has its sights set on revolutionising the cricketing world.
Alyssa Healy, one of the world's most dynamic wicketkeeper-batswomen, also expressed her enthusiasm, stating, “I was actually a customer before I became a part of SParms Cricket. Using SParms in my own training and daily life, I realised everyone needed this so when SParms reached out, we got the ball rolling as soon as we could. Cricket needs hours of time spent training from a young age and sun protection is just too important for Aussie cricketers young and old.”
Mitchell Starc, one of Australia’s greatest fast bowlers, and a key figure in the Australian cricket landscape, shared his thoughts on the collaboration, saying, "Cricket demands performance regardless of weather, with most of it under the scorching sun so protecting our skin is paramount. Partnering with SParms Cricket was a natural choice for us. Their advanced sun protection solutions are a game-changer, and I'm proud to be a part of this initiative."
SParms Cricket's official website is officially open, providing athletes, fans, and enthusiasts access to cutting-edge sun protection solutions designed to enhance performance and well-being on and off the field.
The launch event on 28th August was a star-studded affair, with Mitchell Starc and Alyssa Healy present to celebrate the partnership and interact with attendees. This marks a significant step towards raising awareness about sun protection within the sports community and underscores the role that athletes can play in promoting health-conscious choices.
For more information on SParms Cricket and the partnership with Mitchell Starc and Alyssa Healy, please visit the official website at sparmscricket.com
SParms is a leading sun protection company based in the Gold Coast, dedicated to crafting innovative solutions that prioritise health and performance. With a commitment to quality and excellence, SParms continues to redefine the standards of sun protection in the sports and outdoor industries.
For more information about SParms, visit www.sparms.com